William “Joe” Reubel is the President and CEO of Kerma Medical Products, Inc. Kerma is a Veteran-Minority Owned Company (VOSB) located in Suffolk, Virginia (Corporate and Manufacturing location) with a division in Miramar, Florida (Direct Sales location). Joe is an Army veteran and a second generation, minority, small business entrepreneur. He launched his first business in 1984 providing helicopter service for oil exploration, reforestation and seismographic surveys. He later incorporated a telecommunications division, and a wholesale healthcare division.
Joe began working with Kerma at inception and in 2006, he purchased the company from his Aunt and Uncle, who founded the company in 1991. Over the past 26 years, Kerma has established itself in the healthcare industry as a company that manufactures, assembles, and packages medical products, along with the direct delivery of Small Cap Equipment and Supplies. Kerma is now one of the largest diversity manufacturer/supplier companies in the private sector.
Joe is an active Board Member with HIDA’s Executive Board, Montero Medical Missions (MMM), Hilton Publishing Company (HPC), and the Richmond Make a Wish Foundation.