2017 Virginia Community Viability Institute

Making Your Place the Go-To Consumer Destination
Reinventing your Business: 
Marketing from Obscurity to a  Vibrant Destination
Featuring Marketing Expert Jon Schallert
Hilton Richmond Short Pump Hotel & Spa
Wednesday April 19, 2017
9 a.m.—4 p.m.
Jon Schallert is an internationally-recognized business consultant and speaker specializing in teaching businesses how to turn themselves into Consumer Destinations. Jon’s 14-step Destination Business strategy has been used extensively by businesses large and small to help them capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. This strategy breaks down the process of how a business tries to market itself and elevates the unique qualities that a targeted customer finds most important. Using this strategy often means ignoring the tried-and-true marketing methods that industry-leaders traditionally use and focusing on increasing the “marketing scope” of a business, which in turn pulls targeted customers and the media from outside the traditional geographic marketplace of the business. His approach causes results to happen!

Hotel Information

This year's Virginia Community Viability Institute will be held at the Hilton Richmond Hotel & Spa Short Pump in Richmond, Virginia. Conference attendees are responsible for making their own hotel reservations.
To reserve a hotel room at the conference rate of $91.00, plus applicable taxes and fees, either call the Hilton Richmond Short Pump at
(804) 364-3600.  Or click here:   VA Farm Bureau - Agritourism Conference
For more information, contact Martha A. Walker, walker53@vt.edu or call (434) 766-6761.
Virginia Cooperative Extension programs and employment are open to all, regardless of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, veteran status, or any other basis protected by law.  An equal opportunity/affirmative action employer, Issued in furtherance of Cooperative Extension work, Virginia Polytechnic Institute and State University, Virginia State University, and the U.S. Department of Agriculture cooperating.  Edwin J. Jones, Director, Virginia Cooperative Extension, Virginia Tech, Blacksburg; M. Ray McKinnie, Administrator, 1890 Extension Program, Virginia State University, Petersburg.
If you are a person with a disability and desire any assistive devices,services
or other accommodations to participate in this activity, please contact
Martha Walker at (434.766.6761/TDD 800.828.1120) during business hours
of 8 a.m. and 5 p.m. to discuss accommodations 5 days prior to the event.